technology-strategy-marketing-for-profitable-growth • Business and Technology in Plain English
• Since 1991

Free business financial calculators to measure and manage your profitable growth

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Business Essentials
Gross Margin
Cost Markup
Set Price Using Markup
Return on Investment (ROI)

Sales and Marketing
Convert Leads to Sales

SaaS Metrics
Customer Acquistion Cost (CAC)
Customer Churn
Customer Lifetime Value (LTV)
Monthly Recurring Revenue (MRR)
SaaS Company Viability

What is Return on Investment?

Return on investment, often referred to as ROI, is the actual dollar gain or loss from an investment. This is a simple calculation that will guide you in making all business investment decisions.

Investment cost is the initial dollar amount you invested.

Investment gain is the dollar value of the investment now.

How to Calculate Return on Investment

Determine the following two things:

Simple ROI Formula Cheatsheet

  • ROI = (Gain - Initial Investment) / Initial Investment


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