Getting started with content marketing can seem like a simple matter of creating some great content, pushing it out to your target audience and waiting for the clicks / taps / applause / connections. All too often this approach is how content marketing begins. Expectations are high. The content is good. Why are the results so disappointing?
Content marketing starts with a team. Not content!
Learn about the key roles in a content marketing team
Discover how each role builds a successful marketing team
Involve the entire organiaation in the content journey