technology-strategy-marketing-for-profitable-growth


Simple business services you and your customers will love.

Thoughts on Getting More Done,
Happier Customers,
and Profitable Growth



Why Curious Learning Will Make You Smile


Published by Linda Rolf

I confess. I'm a committed curious learner. Always have been -- at least for as long as I can remember.

There's nothing like hearing the excited voice in my head shout, "What? Hold it! I need to know what this is all about." And I'm diving into the next rabbit hole.


The Rest of the Story

Tags: learning, lifelong learning




How to Secure Your Dropbox and Google Drive Files


Published by Linda Rolf

Knowing how to protect your valuable files as well as the people you're sharing your files with should be part of your company's security plan.


The Rest of the Story

Tags: data security, cybersecurity




How to Build Your Innovative Technology Team


Published by Linda Rolf

There was a time not so long ago that technology and the IT teams that kept it all together were excluded from strategic planning discussions. Decisions that would ultimately rely on their successful technology execution were often made in the absence of any technical expertise and context.

Technology teams were handed specific results they were expected to deliver. There was no "why" to connect the "what". That missing link often led to poorly selected tools and technologies --- the "how" --- because of incomplete information and the rush to meet deadlines.

The outcome was predictable.

I remember vividly a project status review with a client's management team. It was a typical congenial closed door meeting, and the dialog went the way it usually did. "Where are we on the project? Does the development team have its assignments?" But then an interesting thing happened. It was determined that the client's development team was behind on a key task.

The group immediately leapt into problem-solving mode. "What is Dennis working on? What help do we think Karen needs to meet the due date?" This futile speculation continued until one out of patience manager leaned forward and quietly said "Why don't we just bring Dennis and Karen in here and ask them?"


The Rest of the Story

Tags: technology strategy, technology leadership, strategic growth, strategic innovation, marketing technology




How to Build Your Successful Content Marketing Team


Published by Linda Rolf

Getting started with content marketing can seem like a simple matter of creating some great content, pushing it out to your target audience and waiting for the clicks / taps / applause / connections. All too often this approach is how content marketing begins. Expectations are high. The content is good.

Why are the results so disappointing?


The Rest of the Story

Tags: content marketing, marketing plan, content marketing team




How to Hire the Right Tools for the Job


Published by Linda Rolf

Recently a business owner sighed and said, "I just want one solution that does it all". Since I had heard that same comment the previous day from someone else, I couldn't let this moment slip away.


The Rest of the Story

Tags: best fit technology, IT tools




How to Become a Thought Leader


Published by Linda Rolf

It only takes a mouse click or finger tap for your clients to buy a product or service to solve their problem. But how do they know it is the right product or service?


The Rest of the Story

Tags: content marketing, thought leader




How Advanced Endpoint Security Protects Against Cyber Attacks


Published by Linda Rolf

It's not unusual to hear a company leader say "I'm not worried about someone trying to break into our network. We're a small company with nothing a hacker wants."


The Rest of the Story

Tags: cybersecurity, SMBs




6 Reasons Why I Really Value Informed Customers


Published by Linda Rolf

I was sharing with a business acquaintance recently my frustration over the lack of responsiveness from a service provider. Two of my companies had engaged this new provider after promises of spectacular service, dedicated skilled resources and just an all-around delightful experience. That's not exactly how this relationship was playing out, and I was quickly reaching the end of my patience. My friend nodded knowingly and then simply stated "The problem is you know too much. I like clients who don't know anything." And there you have it.


The Rest of the Story

Tags: customer experience, marketing strategy




What Your Clients Don't Know Might Surprise You


Published by Linda Rolf

It was 2011, and I had the dubious honor of leading a 90-year-old member organization for the year. I say "dubious" because we were facing a financial crisis that challenged our future.


The Rest of the Story

Tags: thought leader, knowledge sharing, client education




30 Years. 30 Lessons Learned.


Published by Linda Rolf

The imposter syndrome is real. I knew we were becoming a grown up company when our first startup client said, "You're not feeling like an imposter anymore".


The Rest of the Story

Tags: growth strategy, marketing




How Many Leads Do You Need for a Sale


Published by Linda Rolf

There's a funny thing about sharing ideas. Sometimes the opportunity to eat your own dog food magically appears.

The Rest of the Story

Tags: marketing, growth strategy




5 Ways to Create Unexpected Services Customers Will Love


Published by Linda Rolf

You and your customers have built relationships of mutual trust. But how do you continue to meet your customer expectations day after day?

Here are 5 ideas for keeping those valued relationships alive and triving.


The Rest of the Story

Tags: growth strategy, strategic thinking, innovation, customer loyalty, customer experience




What Does Your Company Do?


Published by Linda Rolf

How many times has someone asked you the dreaded question "What does your company do?" Dreaded because you know you should have a snappy, engaging reply, one that naturally leads to "Really, tell me more."


The Rest of the Story

Tags: growth strategy, strategic thinking, innovation, customer loyalty, customer experience




How to Create One Success Every Day


Published by Linda Rolf

Ralph Waldo Emerson said "The creation of a thousand forests is one acorn."

If you're like most of us, you've had this uncomfortable conversation with yourself -- "I know I need to do something. I just don't know where to start."

When events beyond our control make it impossible to ignore this reality, starting can be even more paralyzing. The good news is you can not only confidently start but also arrive smiling at a successful finish.


The Rest of the Story

Tags: success mindset, productivity, idea execution, daily success




I'm Great at Ideas. It's Execution That ...


Published by Linda Rolf

I asked a long-time client and business leader recently what his biggest obstacle was. His answer sounded all too familiar.
The Rest of the Story

Tags: outsourced CIO, outsourced CTO, IT leadership, technology strategy, technology planning




Why Your IT Service Needs Aren't What They Used to Be


Published by Linda Rolf

Cyber attacks, information security, data protection, data breach. These are phrases that we are too familiar with today. In fact, they are becoming so commonplace that the temptation is to simply accept this as the new normal and move on. Have you dismissed the possibility of a breach happening in your own company?
The Rest of the Story

Tags: cybersecurity, information security, data security, MSSP, security service provider, vulnerability assessment




Successful People Like Elon Musk and Warren Buffett Practice the Thinking Time Rule


Published by Linda Rolf

I remember when I was a child hearing my mother mutter loudly “I can’t even hear myself think.” I thought that was very funny and didn’t make any sense. Even a child knew that what was in my mother’s head wasn’t going to magically fly out so she could hear it.


The Rest of the Story

Tags: thinking, productivity, learning, reading, Warren Buffett, Elon Musk, Bill Gates




8 Ways to Get Things Done...Even When You're "So Busy"


Published by Linda Rolf

"Someday is not a day of the week."--- Janet Dailey

If you're like time-starved professionals everywhere, at least one of these phrases sounds uncomfortably familiar to you.

Go ahead. Check all that make you nod, cringe or laugh.

____"We want to tackle that big initiative in a few months. We're busy right now."

____"I'm so busy I don't have time to stop and think."

____"Some days I just want to stay in my pajamas and crawl back into bed.."

Feel free to add some of your own.

The good news is you can reclaim your time, sharpen your focus, and get more of the things done that make a meaningful difference.


The Rest of the Story

Tags: productivity, efficiency, getting things done, mindset




How to Successfully Lose a Client in 10 Words or Less


Published by Linda Rolf

It’s a basic business truism.  There will be those times when things just don’t go the way they should. Whether it’s a major strategic project or just one of those random unexpected annoyances, things will run off track at the most inconvenient times. When the wheels come off, we often rely on the expertise of an outside service provider to resolve the problem with us.


What happens next can strengthen a valued service provider relationship, launch a wonderful new one or bring a trusted partnership to an abrupt end.  


The Rest of the Story

Tags: customer experience,customer engagement, customer retention, IT strategy, technology strategy




10 Tips for Delivering a Memorable Introduction Talk


Published by Linda Rolf


In many groups and organizations, members have the opportunity to give a short “about me” introduction. Does the thought of public speaking leave you sweating and speechless?

Don’t worry --- you’re not alone. With some preparation and a few talking points that you are passionate about, you can deliver a great introduction.

This is possibly your first opportunity to introduce yourself to the entire membership. So let’s start with the end in mind. What is the single most important thing you want your listeners to remember about you?

With this as your goal, you’re ready to begin.

The Rest of the Story

Tags: public speaking, introduction speech, Rotary classification talk




6 Steps to Delivering Solutions Your Customers Will Appreciate


Published by Linda Rolf

Have you have ever had that nagging “Are we staying on top of the latest marketing and technology ideas” thought?  If so, you’re far from being alone. The good news is the opportunities to engage with customers and prospects have never been more abundant. With this seemingly all you can eat buffet of connection channels comes a very real sense that we need to be consuming more. And this is where our anxiety really kicks in. Surely everyone else has figured it out, and we’re still back in the Dark Ages with no clue where to begin. It’s a story we tell ourselves too often.


The Rest of the Story

Tags: customer experience,customer engagement, customer retention, IT strategy, technology strategy




This Really Old Software Has to Go: Chapter 2 in the Series


Published by Linda Rolf

If you recall from Chapter 1 in this series, our first team meeting triggered an unexpected burst of energy and insights. Of the many topics that bubbled to the top, it became clear that Quoins, our custom legacy software, had earned a much-needed retirement.

Let me begin by saying that "legacy software" is not a phrase that should be shrouded in shame. Every company with a rich history has these reliable workhorses still delivering some ongoing value to the organization every day.


The Rest of the Story

Tags: software development, IT strategy




How an Old Company Is Becoming New Again: Chapter1


Published by Linda Rolf

Sometimes the best place to test that seemingly great solution is right in front of you. The right client is the one staring back at you in the mirror. In this case the client is one of my companies. We are literally living the commitment we make to treat each client's company as if it were our own.


The Rest of the Story

Tags: customer experience, growth strategy, marketing strategy, technology strategy




(Why and) How to Create a Buyer Persona


Published by Linda Rolf

I have to start with a confession. When we first began this "who is our customer and what are we doing for him" quest, the notion of buyer personas was met with more than a little exaggerated eye rolling. Some serious snickering was heard around the room. Who makes up stories about fictional people except preschoolers with uninhibited imaginations?

The Rest of the Story

Tags: content marketing,buyer persona, buyer persona template, market segmentation, buyer segmentation




5 Reasons You Don't Want to Fire Your Outsourced IT Team Yet


Published by Linda Rolf

If you’re a growing company where building an in-house IT staff makes financial and strategic sense, then replacing your outsourced IT team at the right time is a logical transition.



On the other hand, if you’re a growing company where having no internal or outsourced IT staff is your goal, then read on.


The Rest of the Story

Tags: IT strategy, IT managed services, IT outsourcing






How We Help You

    Partnering as Your Outsourced CIO and CTO
    Taking Your Growth Strategies from Idea to Execution
    Managing Your Internal Company Security
    Building Productivity Tools and Services
    Discovering New Growth Opportunities
    Building Valued Customer Experiences
    Creating SaaS Revenue Streams
    Earn Girl Scouts Cybersecurity Badges



© 1991-2021 Quest Technology Group, LLC All rights reserved.
 Our Trusted Strategic Partner Promise

Quest Technology Group
315 E. Robinson Street
Suite 525
Orlando, FL 32801
Phone: 407 . 843 . 6603

    


Your Privacy Matters