technology-strategy-marketing-for-profitable-growth • Business and Technology in Plain English
• Since 1991

Free business financial calculators to measure and manage your profitable growth

Financial terms and math don't have to be a mystery

Business Essentials
Gross Margin
Cost Markup
Set Price Using Markup
Return on Investment (ROI)

Sales and Marketing
Convert Leads to Sales

SaaS Metrics
Customer Acquistion Cost (CAC)
Customer Churn
Customer Lifetime Value (LTV)
Monthly Recurring Revenue (MRR)
SaaS Company Viability

How Many Leads Do You Need to Meet Your Growth Goals?

Planning for growth includes building and maintaining an active sales pipeline. This simple calculator will help you project the number of leads your company needs to sustain your current revenue.

This approach starts with your annual revenue dollars and works in reverse. Think of it as Revenue ---> Customers ---> Prospects ---> Leads

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Leads is the number you need to continuously maintain to achieve growth.

Closing Rate is the percent of prospects you convert to a sale.

Conversion Rate is the percent of leads that become propsects.

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Are you a construction industry professional? Learn more about growing your construction company from the industry expert, Shawn Van Dyke. You'll find his blog post with this simple reverse engineering approach to budgeting and much more.

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